An effective strategic plan considers both the beginning (why are we here? what is our purpose?) and the end (were we successful?).  Strategic planning is more than PDCA (plan-do-check-act) but it is a comprehensive feedback cycle that must be actively monitored.  Consider the following steps;

Mission – why we exist

Core Values – what we believe in

Vision – what we want to be

Strategy – our game plan

Balanced Scorecard – implementation and focus

Strategic Initiatives – what we need to do

Personal Objectives – what I need to do