Give It Away – a Growth Strategy

by: Joyce Friel, Peak Performance Consulting

Yep, that’s right! You gotta’ give it away to get it back. Sounds kind of like reverse logic and it is in some ways, but many things in life compound themselves many fold only after you give them away.

  • Love
  • Trust
  • Friendship
  • Wisdom
  • Knowledge
  • Service

These and many more things must be given away before you get them back!

Ever notice when you smile at someone they generally smile back. When you speak first, the recipient responds. When you do a kindly deed, one will come back to you. I have a good friend, Silver Rose, who speaks on the Law of Attraction and another friend, Arlene Rosenberg, who develops leading achievers based on this same principle. You get what you focus on. So when we give love, trust others, bestow friendship, share wisdom, share our knowledge, and provide service it comes right back like a boomerang.

I use this same strategy to grow my business. I’ll bet it would work for you too, but you have to be willing to ‘give before you get’. Let me give you an example of giving away $10,000 dollars in service to a client in order to get back monthly billing for the last 7 years. I had a break even point in four months. Would you make that kind of investment?

A few years ago, I decided the best way I could grow my business was by meeting members of Boards of Directors. My logic was they were the kind of people who owned businesses and could afford to hire me. So I volunteered to design and facilitate the Board retreats for a major employer in our area. I knew I’d have to give away service, but I hoped in return I would meet potential clients and be able to influence their decision to use my services. After several conversations with the President of the organization, it was clear there was long-term interest in using my services not for the Board, but for the organization it governed. I am still working with this client and they provide me wonderful referrals to other potential clients.

I just did it again. I just offered pro bono services too one of the clients they referred me to. Yet again, I believe if I give it away, I’ll get it back. I can’t be a philanthropist of money, but I can be a philanthropist of talent and service and, sure enough, I get paid back in friendship, a larger, richer community, and growth of my business.

What I focus on is identifying who are good prospects. Who are the business leaders who believe in returning value for value given? Who believes in the law of attraction and have something I need in return.

Try it! I guarantee the more you give away wisdom, friendship, love, trust, knowledge and service you will most assuredly get it back.

http://www.peakperformancecorp.com
http://www.joycefriel.blogspot.com

About joycefriel

Organizational Development Specialist for 30+ years in Fortune 500 companies, owned own firm since 2001. Specialize in Strategic Planning, Change Management, Leadership Development, and Design and Facilitation of Group Experiences. Enjoy bicycling, traveling, reading, cooking and family.
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