Demand Forecasting predicts consumer demand (i.e. calls, leads) and can predict the resulting revenue and P&L. Typically, forecasters use sophisticated statistical modeling techniques and analyze both historical data and current market conditions.  Business today needs more than trend identification, which can be a lot like looking in the rear view mirror. Successfull businesses use predictive analytics with tested cause-effect algorithms. 

Don’t settle for passive use of your forecasting tools and expertise.  Rather, use those tools to find the most effective tactics, the most profitable sales model, and the most loyal customers. 

Armed with a few basic techniques, business can go beyond trend analysis and use statistical experts to mine the diamonds in their customer database.

An effective strategic plan considers both the beginning (why are we here? what is our purpose?) and the end (were we successful?).  Strategic planning is more than PDCA (plan-do-check-act) but it is a comprehensive feedback cycle that must be actively monitored.  Consider the following steps;

Mission – why we exist

Core Values – what we believe in

Vision – what we want to be

Strategy – our game plan

Balanced Scorecard – implementation and focus

Strategic Initiatives – what we need to do

Personal Objectives – what I need to do